Maruchan Tour

AMP

To engage college football fans, Maruchan went on tour to introduce new flavors and reimagine ramen as the ultimate game-day food. Created with two branded Kei trucks and a cooking tent, the modular setup allowed the experience to be flexed into any footprint while showcasing elevated topping combinations and fast sampling. Fans were invited to compete in Ramen Pong using iconic Instant Lunch cups, driving high-energy participation and shareable moments.